Influencer marketing in Iraq: Clear and Rexona
Updated: 26 minutes ago
Curated by Sagerlabs
For 30 years we've been watching World Cup on our TVs, this year we watched it through the lenses of our creators!
Clear came on as a World Cup sponsor this season, and delivering for them was no small task. But it paid off really quickly, with a campaign that reached audiences all across Iraq and Jordan with entirely organic content and no paid ads.
Here are the numbers:
• 40M estimated reach
• +58M estimated views
• + 1.6M total engagement
• 1,344 content piece created
This is how we did it:
we brought football fans, influencers, and content creators together for an immersive, football themed events and seeding campaign that captured the excitement of the season with:
- 1 iraqi football player.
- 2 world cup finale influencers from iraq and jordan.
- 25 nano influencers from iraq and jordan.
- 200 seeding influencers.
It was the campaign of the season with Clearlevant (Unilever), but it became something much more personal because Iraq and Jordan were such a big part of the story.
Wait for our journey with Rexona in part 3!
From the World Cup referees’ kits to Iraq. Here’s how we brought Rexona’s FIFA partnership home:
For Rexona’s FIFA World Cup 2026™ campaign, we turned the energy around Iraq’s World Cup journey into a creator-led campaign built around movement, confidence, and culture, with no paid ads.
The result?
- 8.1M+ Views
- 3.7M+ Reach
- 5.07% Engagement Rate
- 105 Pieces of content
- 42 Influencers
From mega creators to micro and nano influencers, we carefully selected every creator and tailored every piece of content to their personality, communication style, and audience.
Creative twists and storytelling that felt authentic rather than scripted.
Proud to have brought this campaign to life alongside Unilever, turning a global sponsorship into something that felt genuinely local, relevant, and built for Iraq.
Iraq and Jordan participating in World Cup was beautiful to see,
but being present through Sagerlabs with two big collaborations made this more beautiful.
Thank you Rexona and Clear for trusting us in these two countries!
Explore our Influencer Management work · Talk to us
Comments