Iraq market

If you are a global marketing director deciding how to hire in Iraq, start with how people there actually live, speak, watch and regulate media, not with a regional template written for another market. The questions this guide answers are practical: what should you look for in an Iraq agency, and how is marketing in Iraq different from a GCC rollout? It does not publish a ranking of firms. Start with the audience, not a regional template Iraq's population stood at 47.3 millio

Since I started working in Iraq, people tell me you can't take a kind approach. Being kind does create a much higher level and more sustainable team.

You will never become a successful account executive unless you learn to make good presentations. These commandments from David Ogilvy still feel accurate.

In Saudi homes, the laundry powder sack is basically furniture. Ariel and Tide's answer wasn't just another advert: a stackable smart storage box.

The butterfly effect or The Abu Jana effect: one person changed Iraqi consumer behaviour in FMCG. The driver is credibility, not the number of prizes.

Iraq is a near $8 billion apparel market. Azadea Group conducted on-ground focus group research in Baghdad. The launch strategy is a verification campaign.

Why do global brands still treat Iraq like an afterthought? They are losing it to local ones who speak the dialect, not a translation of it.