As Gold As Now
- Campaign, Film, Photography
SWISS ARABIAN PERFUMES
SWISS ARABIAN PERFUMES
As Gold As Now
2024
In our latest campaign, titled "As Gold As Now," we collaborated with Swiss Arabian to embark on a journey to reaffirm the brand's legacy and heritage. Swiss Arabian, renowned for its pioneering role in introducing Arabian scents locally, stands as a beacon of excellence in the fragrance industry. Throughout this campaign, we aimed to celebrate Swiss Arabian's rich history and cultural significance while highlighting the craftsmanship and artistry that define its products.
At the heart of "As Gold As Now" lies the golden hour effect, a metaphorical representation of fleeting moments of perfection and beauty. During this time, the interplay between light and shadow casts a magical glow, mirroring the blend of Western and Oriental craftsmanship that characterizes Swiss Arabian's creations. Through captivating visuals and storytelling, we retold the story of Swiss Arabian, emphasizing the craftsmanship and ingredients that make each scent unique.
The campaign sought to revitalize the narrative of Swiss Arabian, infusing its brand identity with depth and richness. It invited customers to immerse themselves in the intricacies of the brand's heritage while experiencing the unparalleled beauty of its products. "As Gold As Now" became a testament to Swiss Arabian's commitment to excellence and innovation, inviting consumers to rediscover the brand through a lens of timeless elegance and sophistication.