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Anti Sexism Campaign

    Videography, Influencer Marketing

Lux (Phase Two) (Unilever)

Lux (Phase Two) (Unilever)

Anti Sexism Campaign

2024

In collaboration with a well known couple actors to film a video that was posted in two parts: one teaser video featuring only the male stating unexpected judgments he is facing throughout his daily life, that will create a shock to the viewer.

Then the second part was posted as a revealer as we see the same context, but when we reach the judgments part the camera glitches, turning the male’s face to his partner’s face, revealing the concept of the video and how the viewer would accept these judgments while she was saying it, but didn’t accept it when the male stated it.

This collaboration was starring Sandy Jamal and Ahmed Alhkafaji, reaching an overall views of more than 2 million viewers.

GALLERY

FILM    /    RECAP

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