<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Sagerlabs]]></title><description><![CDATA[Sagerlabs]]></description><link>https://www.sagerlabs.com/lab-notes</link><generator>RSS for Node</generator><lastBuildDate>Tue, 10 Nov 2026 15:54:32 GMT</lastBuildDate><atom:link href="https://www.sagerlabs.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to choose a creative agency in Iraq]]></title><description><![CDATA[If you are a global marketing director deciding how to hire in Iraq, start with how people there actually live, speak, watch and regulate media, not with a regional template written for another market. The questions this guide answers are practical: what should you look for in an Iraq agency, and how is marketing in Iraq different from a GCC rollout? It does not publish a ranking of firms. Start with the audience, not a regional template Iraq's population stood at 47.3 million in October...]]></description><link>https://www.sagerlabs.com/post/how-to-choose-a-creative-agency-in-iraq</link><guid isPermaLink="false">6af2354ddf6bedd3c3ec4ffd</guid><category><![CDATA[Iraq market]]></category><pubDate>Mon, 09 Nov 2026 21:11:22 GMT</pubDate><dc:creator>Sagerlabs</dc:creator></item><item><title><![CDATA[Five Sagerlabs names on Faces to Watch 2025]]></title><description><![CDATA[Five names. One big win. We're incredibly proud to celebrate the team just named in Campaign Middle East Magazine's Faces to Watch: Under 30, 2025.]]></description><link>https://www.sagerlabs.com/post/creative-faces-to-watch-2025</link><guid isPermaLink="false">6af223aec2ee3e3a7f318f8d</guid><category><![CDATA[Campaigns]]></category><pubDate>Mon, 09 Nov 2026 19:53:28 GMT</pubDate><dc:creator>Sagerlabs</dc:creator></item><item><title><![CDATA[Kind leadership still works in Iraq]]></title><description><![CDATA[Since I started working in Iraq, people tell me you can't take a kind approach. Being kind does create a much higher level and more sustainable team.]]></description><link>https://www.sagerlabs.com/post/kind-leadership-iraq-teams</link><guid isPermaLink="false">6af223ae5f9bb6832e66fcbc</guid><category><![CDATA[Iraq market]]></category><pubDate>Mon, 09 Nov 2026 19:53:28 GMT</pubDate><dc:creator>Sara Al Jazaery</dc:creator></item><item><title><![CDATA[Mercedes-Benz Iraq Business Iftar, by Sagerlabs]]></title><description><![CDATA[We're pleased to have managed and executed the Mercedes-Benz Iraq Business Iftar this Ramadan, providing event management and digital coverage.]]></description><link>https://www.sagerlabs.com/post/mercedes-benz-iraq-business-iftar</link><guid isPermaLink="false">6af223addf6bedd3c3ec3013</guid><category><![CDATA[Campaigns]]></category><pubDate>Mon, 09 Nov 2026 19:53:28 GMT</pubDate><dc:creator>Sagerlabs</dc:creator></item><item><title><![CDATA[Ghawali launches in Baghdad with Al-Shaheera]]></title><description><![CDATA[What an incredible evening celebrating the official launch of Ghawali in Baghdad alongside our amazing friends at Al-Shaheera and Chalhoub Group.]]></description><link>https://www.sagerlabs.com/post/ghawali-baghdad-launch-chalhoub</link><guid isPermaLink="false">6af223adf91257eb61db3313</guid><category><![CDATA[Campaigns]]></category><pubDate>Mon, 09 Nov 2026 19:53:28 GMT</pubDate><dc:creator>Izaldeen Abdulsalam</dc:creator></item><item><title><![CDATA[Account executives and the art of the presentation]]></title><description><![CDATA[You will never become a successful account executive unless you learn to make good presentations. These commandments from David Ogilvy still feel accurate.]]></description><link>https://www.sagerlabs.com/post/account-executives-art-of-presentation</link><guid isPermaLink="false">6af223ad5f9bb6832e66fcb7</guid><category><![CDATA[Iraq market]]></category><pubDate>Mon, 09 Nov 2026 19:53:28 GMT</pubDate><dc:creator>Sara Al Jazaery</dc:creator></item><item><title><![CDATA[What laundry sacks teach brand teams about home]]></title><description><![CDATA[In Saudi homes, the laundry powder sack is basically furniture. Ariel and Tide's answer wasn't just another advert: a stackable smart storage box.]]></description><link>https://www.sagerlabs.com/post/saudi-laundry-sack-fmcg-insight</link><guid isPermaLink="false">6af223adf91257eb61db330f</guid><category><![CDATA[Iraq market]]></category><pubDate>Mon, 09 Nov 2026 19:53:28 GMT</pubDate><dc:creator>Izaldeen Abdulsalam</dc:creator></item><item><title><![CDATA[The Abu Jana effect: credibility over prizes]]></title><description><![CDATA[The butterfly effect or The Abu Jana effect: one person changed Iraqi consumer behaviour in FMCG. The driver is credibility, not the number of prizes.]]></description><link>https://www.sagerlabs.com/post/abu-jana-effect-fmcg-iraq</link><guid isPermaLink="false">6af1cbf8e5168d9538c5acfb</guid><category><![CDATA[Iraq market]]></category><pubDate>Mon, 09 Nov 2026 19:41:06 GMT</pubDate><dc:creator>Sarah Alkubaisi</dc:creator></item><item><title><![CDATA[Heat can't beat us: the sound of an Iraqi summer]]></title><description><![CDATA[Most AC commercials show people escaping the heat. We composed a soundtrack from Iraq itself, from the knock of a watermelon to the clink of a tea glass.]]></description><link>https://www.sagerlabs.com/post/taqeef-midea-iraqi-summer-campaign</link><guid isPermaLink="false">6af1cbf8e5168d9538c5acf9</guid><category><![CDATA[Campaigns]]></category><pubDate>Mon, 09 Nov 2026 19:41:06 GMT</pubDate><dc:creator>Sagerlabs</dc:creator></item><item><title><![CDATA[TCL Bling: when an AC ad looked like a show]]></title><description><![CDATA[Everyone thought it was a trailer for a reality show. It was an air conditioner campaign: TCL Bling achieved 30M organic views and zero paid media in Iraq.]]></description><link>https://www.sagerlabs.com/post/tcl-bling-iraq-social-film</link><guid isPermaLink="false">6af1cbd95f9bb6832e663fc4</guid><category><![CDATA[Campaigns]]></category><pubDate>Mon, 09 Nov 2026 19:41:06 GMT</pubDate><dc:creator>Sagerlabs</dc:creator></item><item><title><![CDATA[Entering Iraq? What Azadea heard in Baghdad]]></title><description><![CDATA[Iraq is a near $8 billion apparel market. Azadea Group conducted on-ground focus group research in Baghdad. The launch strategy is a verification campaign.]]></description><link>https://www.sagerlabs.com/post/azadea-baghdad-focus-groups-iraq-market</link><guid isPermaLink="false">6af1cbda2c83500b54714c8d</guid><category><![CDATA[Iraq market]]></category><pubDate>Mon, 09 Nov 2026 19:41:05 GMT</pubDate><dc:creator>Sagerlabs</dc:creator></item><item><title><![CDATA[Influencer marketing in Iraq: Clear and Rexona]]></title><description><![CDATA[Clear reached audiences all across Iraq and Jordan with entirely organic content and no paid ads. Rexona's FIFA World Cup 2026 campaign was creator-led.]]></description><link>https://www.sagerlabs.com/post/influencer-marketing-iraq-clear-rexona-world-cup</link><guid isPermaLink="false">6af1cab85f9bb6832e663d7b</guid><category><![CDATA[Influencer marketing]]></category><pubDate>Mon, 09 Nov 2026 19:41:05 GMT</pubDate><dc:creator>Sagerlabs</dc:creator></item><item><title><![CDATA[Why global brands lose Iraq to local ones]]></title><description><![CDATA[Why do global brands still treat Iraq like an afterthought? They are losing it to local ones who speak the dialect, not a translation of it.]]></description><link>https://www.sagerlabs.com/post/why-global-brands-lose-iraq-to-local-brands</link><guid isPermaLink="false">6af1ca9f2078954899432ad3</guid><category><![CDATA[Iraq market]]></category><pubDate>Mon, 09 Nov 2026 19:41:05 GMT</pubDate><dc:creator>Sarah Alkubaisi</dc:creator></item></channel></rss>